of tango's Advant - Garde School in 1955. Piazzolla's innovations evoked strong emotions, including outright hatred from many traditionalists who believed he was destroying the tango by changing it.
Military was well aware of the potential of the tango's power to be used in the service of revolution. Since 1983 the popularity of the tango has increased significantly, not only in Argentina but
The second one is using music. Familiar songs and popular entertainers have considerable ability to attract us in pleasant ways. Even though ads are 15 to 30 seconds long, the effect of well-made CM is more than you think. These kinds of music have simple melody and repeated lyrics. When you hear it lot of times you would hum the songs without noticing. And you would recall the product. The examp
<>
UV's core competence is their ability to make the public laugh. And all activities as a group of UV are their end products. They always try to make funny performances and lyrics to fully utilize their core competence. But, this cannot perfectly express their characteristics as a musician. Composed all by Muzie who had been active in the underground as a singer-song writer for
Violence has always taken a part in entertainment ever since the ancient; we all know well about the popular gladiator games in ancient Rome, for an example. However, it’s said that there’s a great consensus that something about media violence has changed in recent years.
For one thing, there’s more of it. According to Guy Paquette and Jacques de Guise, Laval University professors, afte
with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
Year 2005, active part as Tohoshinki
Japanese market concentrated after Japan entry.
Popularity in artistic TV programs
Start from local TV program
change strategy to complement or empower internal and external environment. There are recommended strategies what we suggest with macroscopic environment analysis.
B. Revision of SM Globalization strategy _ Brand Initiative Strategy
STP Analysis
- Segmentation : Segmentation by age
- Target : 10 – 20s
- Positioning : Recognize SM entertainment as 1st entertainment gro
of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing a variety of deployment. Oval spaces are finished with a step in the gradual relaxing wood deck, inside diameter of 11m continuously changing facial expressions are established founta
I heard the singing of the Mississippi when Abe Lincoln went down to New Orleans, and I've seen its muddy bosom turn all golden in the sunset.
Muddy water->gold
: The change may represent the improved status of
African Americans after the Civil War.
Personification: “the singing of the Mississippi,”
“muddy bosom,”
“Dusky rivers”
The final line reaf
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
of cigarettes and Mrs. Wagner piesAnd walked off to look for America
“This song explains why
I’m leaving home to
become a stewardess.”
Blue jean baby, L.A. lady,
Seamstress for the bandPretty eyed, pirate smile,
you'll marry a music manBallerina, you must have seen her dancing in the sandAnd now she's in me, always with me, tiny dancer in my hand
I listen to the wind